9 Video Marketing Trends for 2024 (2024)

Video marketing has been around for years, but that doesn’t mean it hasn’t changed. As technology grows and markets expand, new video marketing trends emerge constantly.

For businesses, that means there are always new ways to reach potential leads and earn more revenue. If you aren’t up-to-date on video advertising trends, you could be missing out.

This page will break down 9 trends in video marketing, including some insights from the subject-matter experts at WebFX:

Read on to learn more!

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1. AI for all aspects of video marketing

First up on the latest video marketing trends is AI. AI, as you have likely seen, has become a staple in every marketing sector, from content marketing to ecommerce. That now includes video marketing.

AI tools can help with all aspects of video creation, and businesses are leaning into the new tools to get more videos out. Tools like Synthesia let you enter a text description and create content from there.

If you are struggling with video as a small business (or someone with minimal time and funds), this emerging trend can help you add video content where needed.

2. Continued emphasis on CTV and OTT ads

CTV and OTT are essential advertising forms for all businesses, and they rely on quality videos. In fact, about 66% of users stated that they found a new product or service while watching OTT. Where did they learn? From video advertising!

These ads can appear on YouTube, Netflix, and other streaming services. Creating a simple ad can help you capture your audience’s attention and help them remember your brand:

As more and more users give up cable services and rely solely on OTT streaming services, you must find new ways to reach these audiences. There are plenty of successful CTV ad examples out there to give you inspiration!

How to implement this trend:

3. Cross-platform marketing strategies

At this point, an omnichannel marketing strategy is a must. While you might not have to have an account on every social site or send out different emails every week, you need to approach customers at different angles. That includes your video marketing.

This trend in video marketing mainly focuses on creating videos for different apps and repurposing content. If you create a TikTok video, for example, you will get more engagement by also posting it to Instagram Reels.

Regardless of the combination you use, it’s time to focus on multiple channels at once.

4. Short-form video marketing

Short form videos aren’t going anywhere anytime soon. With the ever-growing love of TikTok for people of all ages, it’s no surprise that more people want companies to share short, digestible videos.

Marketers have 2.7 seconds to capture their audience’s attention with videos. On top of that, people don’t always have the time or patience to watch a longer video. They want to learn about your company, but they want to learn fast.

Jess sums up the importance of short-form video and how it’s here to stay:

5. Silent videos

This video advertising trend seems odd, but hear me out. A lot of people watch videos in public spaces or in between tasks — waiting in line, sitting on the bus, or even while eating. They can’t always listen to a video with sound, especially if they’re in a loud place with no headphones.

Enter silent videos. The goal with these videos is to get your message across without audio, whether that’s entertainment or marketing. Plus, making videos without audio as the main focus makes them more accessible overall.

6. Smartphone video creation and production

Professional cameras aren’t the only way to make attractive videos anymore. People are filming everything on smartphones — from ads and marketing material to professional music videos:

If you have a smartphone, you have a way to create videos. This emerging trend is especially helpful for small businesses who want to participate in video marketing, but might not have the funds to do so.

7. Personalized videos

Personalized content is another trend in video marketing — 54% of people want to see content personalized to their interests.

That doesn’t mean you have to create a unique for every user that appears on your site. Rather, it’s more important to create content that actually appeals to your users based on their behavior and preferences.

Say you add an email video on what customers can expect from your service when they sign up for a quote. That is one simple example of personalization that makes a big impact.

8. Live video and virtual events

Live videos are essential for building your branding and interacting with users virtually. You can use live videos on social media apps to connect with users, chat about a new product, or even show them new items.

Live videos are different from other forms. First, there is no room for editing, so it’s more on-the-spot and less polished. Second, you need a space that you can keep quiet and private to host your live video. You also need the right technology to keep your live video streaming.

You can also stream in-person events for virtual attendees by offering tickets and virtual access. Not only can this boost your revenue, but it also gives more people access to your presentations.

9. User-generated video content

The last video marketing trend to note for 2024 is the increase in user-generated video content. The main example of this user-generated content is influencer marketing.

If a brand creates and posts a video showcasing their new product, there will be some hesitancy from users. However, influencers and customers can create videos for you and showcase your product, which serves as a more trustworthy third-party review.

Encouraging users to create content on your behalf will build trust and help you appeal to new audiences.

Apply video marketing trends to your strategy with WebFX

Keeping up with video advertising trends is much easier with a partner. Whether you want to get started with video marketing or improve your existing campaigns, WebFX can help.

As a leading video marketing agency, we know what goes into creating and maintaining a quality video marketing strategy. Our team has over 28 years of experience creating digital marketing campaigns that drive leads and revenue for our clients.

Ready to learn more? Request a free quote online to get started!