Market Insights Media
- Worldwide
- Revenue in the OTT Video market market worldwide is forecasted to reach US$316.40bn in 2024.
- The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 6.30%, leading to a projected market volume of US$429.40bn by 2029.
- The largest market is OTT Video Advertising with a market volume of US$191.30bn in 2024.
- When compared globally, the in the United States is expected to generate the most revenue (US$132,900.00m in 2024).
- It is projected that the number of users in the OTT Video market market will reach 4.9bn users by 2029.
- User penetration is forecasted to be 50.6% in 2024 and is estimated to increase to 61.0% by 2029.
- The average revenue per user (ARPU) in the OTT Video market market is expected to be US$80.70 in 2024.
- The Worldwide OTT Video market is experiencing a surge in subscription-based services, with streaming giants competing for global dominance.
Key regions: United Kingdom, Germany, Asia, South Korea, Japan
Definition:
OTT Video refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.
Structure:
The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and OTT Video Advertising, which is the advertising in video streaming.
Additional Information:
The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for OTT Video can also be found in the video-on-demand market. Key players in the market are companies, such as Netflix, Amazon or Disney+.
in-scope
- Rentals as single transaction or pay-per-view (transactional VoD or TVoD)
- Subscription-based services (subscription VoD or SVoD)
- Digital purchases via download or permanent cloud storage (electronic-sell-through or EST)
- OTT Video Advertising
- Free ad-supported streaming TV (FAST) services, such as Pluto TV or Freevee
out-of-scope
- Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
- Physical home video (DVD & Blu-ray)
- Traditional TV advertising
Media
- OTT Video
- Traditional Radio
- Traditional Music
- Digital Music
- Games
- Physically Sold Video Games
- In-game Advertising
- Games Live Streaming
- Download Games
- Mobile Games
- Online Games
- Gaming Networks
- Cloud Gaming
- Gaming Hardware
- Books
- Physical Books
- eBooks
- Audiobooks
- Cinema
- Box Office
- Cinema Advertising
- Cinema Concessions
Related markets:
Advertising
Media
Esports
Metaverse
Online Gambling
App
Sports
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Market
Region
Region comparison
Currency
Analyst Opinion
The OTT Video market in Worldwide is experiencing significant growth and development. Customer preferences: Trends in the market: Local special circ*mstances: Underlying macroeconomic factors:
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.
Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.
Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.
Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Overview
- Revenue
- Analyst Opinion
- Users
- Key Players
- Global Comparison
- Methodology
- Key Market Indicators
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